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Marketing

Campaigns that bring enquiries. Not clicks.

Strategy, campaigns, SEO and GEO, social media, creative, email and recruitment – run by one team and measured by leads, not likes. For car dealers, dealer groups, importers and service centres.

Driver in a pink BrandElevator race suit holding a megaphone
+771%search trafficCaravan Metropol
−58%cost per clickCaravan Metropol
+31%revenue at the same cost of saleAH Profi
≈2×e-shop revenueBartoš
  1. 01AuditWhere money leaks
  2. 02CampaignsMeta, Google, Sklik
  3. 03SEO + GEOGoogle and AI
  4. 04ContentPhoto, video, social
  5. 05MeasuringGA4, dashboard
  6. 06EnquiriesQuality leads
Dashboard with campaign performance charts
Reporting without vanity numbers
Social media content shot on a phone
Content from showrooms and the track
BrandElevator driver in a helmet, social media content
In-house creative
01 · Strategy & audit

First we find out where your money leaks

We audit campaigns, website, SEO and competitors, then set a strategy with goals and steps.

Get a free audit
  • Campaign and SEO audit
  • Competitor analysis
  • Strategy with KPIs and budget
02 · Campaigns & performance

Campaigns that bring enquiries

Meta, Google, Sklik and TikTok built on leads and cost per enquiry.

Get a free campaign audit
  • Lead forms right in the ad
  • A/B tests and remarketing
  • Budget moved to what works
03 · SEO & GEO

Be found by Google and AI

Technical SEO and content that search engines and ChatGPT understand.

Get an SEO audit
  • Technical audit and speed
  • Content for models, stock, service
  • GEO for AI assistants
04 · Social media

Content that doesn’t look like a chore

We shoot on site – in your showroom, workshop and on the track.

Get content that works
  • Strategy and content plan
  • Photo, video and Reels in-house
  • Paid boost for the best content
05 · Brand, graphics & video

Creative that sells cars

Designers and camera operators who are also marketers.

Get creative that sells
  • Logo, brand book, graphics
  • Ad videos and AI avatar videos
  • Photo and 3D visuals
06 · Email marketing

Stay in touch after the first purchase

Service reminders and offers that bring people back to the showroom.

Get email that sells
  • Service, MOT, tyre reminders
  • Newsletters and segments
  • CRM integration
07 · Recruitment campaigns

Find the people you can’t run without

Mechanics, technicians and sales staff, where they actually are.

Get a recruitment campaign
  • Meta, TikTok, LinkedIn campaigns
  • Video from your workshop
  • Landing page with a short form
08 · International expansion

A new market without costly mistakes

Market analysis before you spend the first euro.

Sell abroad
  • Market and competitor analysis
  • Entry strategy
  • Localised website and campaigns
09 · Reporting & data

See what brings in leads and revenue

Measuring that shows what you spend and what comes back.

Get measuring I trust
  • GA4, conversions and tags
  • Forms, calls, bookings
  • One dashboard

What marketing should really deliver

  • More quality leadsNot a bigger number in the ad platform, but more people with genuine interest.
  • A stronger brandSo customers think of you before they start comparing offers.
  • Better use of budgetWe put money where it has the biggest effect.
  • A better link to salesMarketing doesn’t end with a click. We care what happens next.
BrandElevator driver pointing at a rising chart
BrandElevator tent and pink BMW M2 at a track day

We love automotive. And we understand it.

We don’t claim to understand automotive just because we’ve run a few campaigns for it.

We drive track days and motorsport events ourselves and spend time around cars outside work too. That’s why we understand when a technical detail decides, when emotion does, when brand trust does – and when it simply comes down to whether the communication feels genuine.

We carry that understanding into websites, campaigns, content and the whole marketing strategy.

How we’ll work together – 6 steps

  1. 1

    We learn your business

    What you sell, to whom and why customers choose you.

  2. 2

    We review where you are

    Website, campaigns, SEO, social media, competitors and data.

  3. 3

    We set the direction

    Channels, goals, budget and how everything works together.

  4. 4

    We launch

    Campaigns, creative, content and the landing pages you need.

  5. 5

    We track performance

    Leads, cost per lead, traffic quality and sales results.

  6. 6

    We keep tuning

    We double down on what works and change what doesn’t.

BrandElevator driver holding a tablet with campaign charts

Data under the hood

Marketing has to be creative, but decisions should rest on data. Depending on the project we track, for example:

  • Number and quality of leads
  • Cost per lead
  • Website conversion rate
  • Search traffic
  • Revenue and return on investment
  • Performance of individual products and cars

We don’t use results just for the report. We use them to do better marketing next month.

Why BrandElevator

We know automotive first-hand

We understand dealers, service centres, manufacturers, distributors and B2B suppliers.

One team does it all

Campaigns, SEO, social media, content, design, video, web and analytics under one roof.

Marketing tied to sales

We care whether marketing brings real opportunities, not just nice numbers on a dashboard.

Ready for the next step

When marketing works, we follow up with a website, content, automation or our own AI app.

Brand Elevator has been managing our marketing and website since 2021, and we’ve seen a significant increase in both enquiries and revenue. Together, we redesigned our website and continue to optimize its content and search engine rankings.
Dominik Kopačka, Sales Director · Autocentrum Pařížská

Frequently asked questions

What does marketing for automotive companies include?
Depending on your goals: Meta, Google and Sklik campaigns, SEO and GEO, social media, email, content, video, websites, recruitment campaigns and analytics. We choose the mix based on what it needs to deliver.
Who do you work for?
Dealers, service centres, manufacturers, distributors, tech companies, fleet businesses and other automotive B2B and B2C companies. We also work for e-shops and companies outside automotive.
Do you run Meta lead campaigns?
Yes, it’s one of the things we do most. In-ad forms, CRM or email integration, an automatic reply to the customer and ongoing A/B tests of creatives and audiences.
Who makes the videos and graphics for campaigns?
Our own team. Camera crew, editors and designers are in-house, so creative is made quickly by the same team that runs the campaigns.
How much does a video cost?
Typically CZK 15,000–30,000 excl. VAT depending on complexity. For regular clients from CZK 6,000 excl. VAT per video. One shooting day usually produces at least 3 videos.
How much does automotive marketing cost?
It depends on scope, number of channels, production and ad budget. You pay ad budgets directly to the platforms. After an initial analysis we prepare a concrete proposal.
How do you measure results?
Mainly by leads, lead quality, cost per acquisition, revenue and return on investment. Reporting is always tied to concrete business goals.
Our automotive clients
Our clients from other industries
  • Škoda
  • ORLEN
  • EuroOil
  • Autocentrum Pařížská
  • Caravan Metropol
  • Furt Bokem
  • Huawei
BrandElevator tent and pink BMW M2 in the paddock of a race circuit
BrandElevator Motorsport Experience

We take your clients to the track.

Track days, race and drift events with our BMW M2 Competition and BMW M3 E46 GTR. An experience for your clients and partners that no meeting room can offer.

Motorsport Experience

Book a meeting and we’ll show you where your marketing has the most room to grow.

Tereza Kutilová
Tereza KutilováAutomotive Marketing Specialist+420 723 691 003terka.k@brandelevator.cz

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