Question 1

Which inventory systems does DeltaIQ connect to?

Accepted Answer

DeltaIQ works with supported CMS/DMS integrations, including Omnetic where available. On the intro call, we check how you can supply vehicle photos and specs, and we confirm the integration before onboarding.

Question 2

Do we control what gets published?

Accepted Answer

Yes. Your team reviews the drafts and approves, edits or rejects them. You set the media budget limit and campaign rules, and you can pause promotion for any individual car.

Question 3

What happens when a price changes or a car is sold?

Accepted Answer

Price and availability changes come from your inventory. After syncing, DeltaIQ updates your marketing, for example by updating the price or stopping promotion of a sold car. How fast this happens depends on how often your feed updates.

Question 4

Do we pay extra for AI?

Accepted Answer

No. The subscription covers the agreed software, content creation, AI/API usage, platform operation and continuous improvement. You don't need your own AI token subscription for the included production. Production follows the agreed scope; it is not unlimited generation.

Question 5

Is the ad budget included in the price?

Accepted Answer

No. You pay your ad budget separately, directly to the ad platform, just like with an agency. We'll recommend an amount based on your inventory size and goals; you set the monthly limit. New model campaigns have their own budget.

Question 6

What does the number of active cars mean?

Accepted Answer

Capacity is the number of vehicles DeltaIQ manages and prepares for promotion at the same time, not the number of cars uploaded per month. A car stays within your capacity while it's actively listed. Once it's sold, the slot is freed up for the next car.

Question 7

What if we have more cars than our agreed capacity?

Accepted Answer

Capacity can be increased by agreement; in the first phase, our team sets it up manually. Increasing capacity does not by itself increase the scope of AI animations or avatar videos.

Question 8

What kind of videos does DeltaIQ create?

Accepted Answer

We offer three video types. A template video is animated graphics built from the car's photos, price and details. An AI animation is generated motion of the car or scene. An avatar video has a digital presenter introduce the car or offer. We create AI animations and avatar videos within an agreed monthly scope; we don't promise unlimited generation or revisions.

Question 9

Can you create a campaign for a newly launched model?

Accepted Answer

Yes, as an avatar video. The avatar stands in front of your showroom, covers what matters most about the model and invites viewers to your dealership. Official manufacturer or importer footage runs between the avatar's segments. The Meta campaign targets the area around your showroom, and leads from the form go to your team. We use footage only within the scope of the license and brand guidelines.

Question 10

How does DeltaIQ decide where the budget goes?

Accepted Answer

Every day, it evaluates the available signals for each car, such as days in stock, vehicle page visits, leads and ad performance, and shifts support to the cars that need it most. Always within the monthly limit and rules you set; bigger changes outside those rules are sent for approval. Meta optimizes the actual ad delivery within campaigns, and we don't guarantee sales results.

Question 11

We work with an agency. Does DeltaIQ make sense for us?

Accepted Answer

Yes. DeltaIQ automates the repetitive inventory work: production, edits and pushing ads to campaigns. Your agency can keep focusing on strategy, brand campaigns and other channels. Dealerships with in-house marketing save their team's time with DeltaIQ.

Question 12

Is Google Ads included?

Accepted Answer

No. Google Ads management is not part of DeltaIQ. BrandElevator can offer it as a separate service. Available Google ad formats depend on the country.

Question 13

Does DeltaIQ work for dealer groups?

Accepted Answer

Yes. For groups with multiple locations, accounts, countries or feeds, we prepare a custom offer with group-level and location-level reporting and integrations as needed. The scope is always defined in the offer.

Question 14

How long does it take to get started?

Accepted Answer

It depends on your inventory integration, setting up brand templates and campaign rules, and access to your Meta accounts. We'll go through onboarding, terms and a realistic timeline during the demo.