In this section you will find interesting articles from the world of E-Commerce
CategoriesAll online marketing PPC VSE Tips for higher profit For e-shoppers TikTok Social Media Tips Marketing BrandElevator at VSE About us Optimization of e-shops SEO Instagram Online Marketing Augmented reality - AR Content Creation Optimizing e-shops Product descriptions Tips on Social Networking Remarketing Google Ads Emailing Expansion Branding Influencers Amazon
What is a user persona and how to use it in marketing?
User persona is a concept that has become an important term in marketing. This is a fictitious repre...Continue reading
We lecture at VŠE
Another lecture for students of the VŠE master's program, again on the topic of PPC advertising and ...Continue reading
How to recruit employees using online marketing?
Nowadays, online marketing is an essential tool for successful employee recruitment. Recruiting tale...Continue reading
How to reduce inventory? Tips to optimize cost for e-shops in 2023
E-shops have not had an easy year. The last year has been an unpleasant sobering up for e-shoppers a...Continue reading
Campaigns on TikTok - what to watch out for?
TikTok is growing fast. And if we could give you one tip for using social media, it would be this: "...Continue reading
BrandElevator + VŠE for the second time. Aka what did we advise the students of the master's program at Economics?
Once again we had the opportunity to lecture at the University of Economics in Prague. This ...Continue reading
Marketing for small and medium-sized enterprises at VŠE - how did we contribute to the teaching?
In the spring semester, we had the opportunity to speak at the Bachelor's course Marketing for SMEs....Continue reading
The See-Think-Do-Care framework - a must for every marketer?
Four letters that are going to save your business - S, T, D, C. With the STDC framework, you can ...Continue reading
Unpleasant times await e-shoppers. How to maintain a profit?
There aren’t as many orders as there used to be. People don't respond to the millions of ads they se...Continue reading
How to build an online brand
Building a lovebrand is a dream of many companies. But in today’s online era, you don’t need t...Continue reading
The first step to effective marketing - how to define the target group of customers
Every brand should know who is on the other side of the screen. The style of communication and the m...Continue reading
How to write texts so that browsers love you? Read some tips to increase website traffic (FOR FREE)
The goal of your website content creators is not only to convey a message to your potential customer...Continue reading
How to do ads on Instagram? Read our tips for beginners
Instagram is one of the most popular social networks and is used by more than a billion people world...Continue reading
Benefits of SEO - Read 5 Top Reasons to Optimize Your Website
SEO or search engine optimization is the process of getting organic visitors to your website or e-sh...Continue reading
Marketing Trends in 2022 - which are the most important?
Marketing Trends in 2022 VR and AR VR consists of simulations or digital worlds, while AR use...Continue reading
Augmented reality - what is it? Augmented reality as a future part of our everyday life.
What is Augmented Reality (AR)? Augmented reality (AR) is an interactive 3D experience that combi...Continue reading
Augmented Reality (AR) in online marketing? That's the trend for 2022!
We have already described what augmented reality is in our blog article. Recently, it has become a t...Continue reading
E-shop optimization for beginners
Higher e-shop performance and bigger profit? Read our proven advice and tips :) Often, an e-shopp...Continue reading
What is augmented reality for e-shops?
If customers buy goods in a brick-and-mortar store, they have the opportunity to try the products, s...Continue reading
How to create content on Instagram as a business company
Since 2010, Instagram has become one of the most popular social networks focused on visual content a...Continue reading
How to create product labels so that your customers always buy from you?
Are you selling your products online and struggling with how to create product descriptions to attra...Continue reading
We have earned the Google Partner badge
We are pleased to announce that we have received the Google Partner badge and thus become a certifie...Continue reading
They wrote about us - the FPHSuccess section of the University of Economics in Prague
We are very happy that we could participate in the development of the new FPH section at VŠE. In the...Continue reading
6 Types of TikTok Ads and How to Use Them!
Whether you have TikTok downloaded or not, you've definitely heard of it! This relatively new (2016)...Continue reading
Why should you use remarketing?
Would you like to target your PPC campaigns to potential customers who have already visited your web...Continue reading
Why segment your customers?
Marketing segmentation is one of the tools that can help you get to know your customer well, which i...Continue reading
Basic metrics for evaluating PPC in Google Ads
To ensure the best results from PPC campaigns, regular management and evaluation is necessary. A lot...Continue reading
What does PNO mean and why is it crucial?
Cost-of-revenue share, aka PNO, is how much percent of the revenue we got from advertising that we p...Continue reading
Why send newsletters? Increase your company's profit with them!
Sending newsletters may seem pointless if you don't have hundreds of thousands of contacts, but the ...Continue reading
PPC abroad - what to watch out for when you want to go global with your e-shop
Nowadays, many e-shops are growing to the point where they do not know where to grow further in the ...Continue reading
SEO optimization for websites and e-shops - what does it mean?
Have you started an e-shop or website and need customers? The most effective marketing in the online...Continue reading
SEO specialist - consultant, agency or freelancer?
If you are serious about your e-shop or website, I dare say that optimization for search engines, or...Continue reading
Branding - why is it so important for every company?
The brand building represents the process of creating all associations and the overall perception of...Continue reading
Pay-Per-Click ads - what is it and why should I care?
PPC, or paid online advertising, are campaigns specifically targeted from Google Ads. What d...Continue reading
Is working with Influencers worth it?
What does "influencer marketing" mean? This type of marketing communication is simply derived fro...Continue reading
How to enter abroad? Adapted for e-shops.
"Why should I sell abroad? I don't even have a 100% share of the local market yet, it doesn't make s...Continue reading
How to start selling on Amazon
Thinking about doing business on Amazon? Selling on Amazon is beneficial for both beginning sellers ...Continue reading